In March 2025, I worked on KFC Namibia’s Kentucky Town Windhoek as part of the Alvi Gordon Creative Team — contributing to the rollout of an 11-day immersive pop-up that transformed a limited-edition menu launch into a city-wide cultural moment.
The objective was to build anticipation, drive footfall, and make Kentucky Town feel unmissable across Windhoek. The campaign demanded a bold, cohesive visual identity that could translate seamlessly across outdoor, in-store, digital and experiential environments.
My contribution focused on delivering the end-to-end graphic design execution across ATL, BTL and TTL, ensuring visual consistency and high-impact presence across every touchpoint.
This included:
ATL: Conceptualising and designing large-format billboards and streetpole creative built for high-traffic visibility and instant brand impact.
Digital OOH: Developing animated content for digital screens and digital billboards to capture attention in dynamic urban environments.
BTL & In-store: Producing print-ready collateral and environmental graphics that extended the Kentucky Town identity into the physical activation space.
Social & Digital: Adapting static and motion assets for social platforms to sustain campaign energy and drive ongoing engagement.
Merchandise Design: Designing limited-edition merch that translated the campaign aesthetic into wearable brand culture.
Photography Direction: Guiding the visual direction of campaign imagery to ensure styling, tone and composition aligned with the bold, youth-driven spirit of the activation.
The result was a cohesive visual ecosystem that amplified the experiential rollout, strengthened KFC’s cultural presence in Windhoek, and ensured Kentucky Town showed up consistently — from skyline to street-level, from feed to physical space.
