Phakamile Basson

Digital
Designer

Johannesburg, South Africa

I’m Phakamile Basson, a digital designer based in Johannesburg, driven by a relentless passion for creativity and innovation. Each pixel in my work is more than a visual—it’s an embodiment of my soul. Guided by the principles of “the fire within” and the artistry of “meraki,” I craft digital experiences that go beyond aesthetics. Every design is a unique fusion of skill, dedication, and a commitment to elevating the digital realm.

Bachelor of Arts

Digital Design
Vega School

National Diploma

FINANCIAL INFORMATION SYSTEMS
UNIVERSITY OF JOHANNESBURG

Putting a piece of yourself into your work. PASSION

Ignited by an unwavering “fire within,” I infuse every design with my passionate essence, creating visually compelling and deeply resonant work. As I channel this fervor into advertising, my specialization lies in crafting captivating multimedia content that propels brands to new heights. Elevate your brand experience with a touch of authentic passion, translating into distinctive and impactful visuals.

Brand Identities

Work Experience

2024 - Current

Graphic Designer

Alvi Gordon Advertising Group

2024 - Current

Founder & Designer

Pixel Brand Architects

2023 - 2024

Graphic & Digital Designer

Phil & Ros Branding

Digitron Branding

Casric Stars Football Club

2016 - 2019

Financial Consultant

Discovery

My PORTFOLIO

Web & App Design

I conceptualised and brought to life visually captivating and user-friendly interfaces for websites and mobile applications, ensuring a seamless blend of design principles, user experience, and brand identity to craft engaging digital experiences.

7 PROJECTS

Animation & Motion Graphics

I conceived and animated dynamic visuals that enhance storytelling and user engagement, leveraging design principles and creativity to create compelling and immersive digital experiences.

1 PROJECT

Videography

We captured and edited footage to craft visually compelling narratives, employing creativity and technical expertise to produce polished videos that aligned with the intended message and brand aesthetic.

1 PROJECT

Integrated Campaigns

I orchestrated cohesive visual strategies, seamlessly blending elements of web design, app design, animation, motion graphics and branding. I ensured a unified brand presence across diverse digital platforms, successfully delivering engaging and synchronized campaigns that resonated with the target audience.

2 PROJECTS

Augmented Reality

I pioneered immersive experiences by conceptualizing and developing AR interfaces that seamlessly integrated digital elements into the real world

1 PROJECT

Experimental Work

I conceived and executed visually striking print materials, ensuring a harmonious blend of design elements to convey brand messages effectively. I translated abstract ideas into tangible visual representations, fostering creative solutions that resonated with the target audience